ADJOAA

ADJOAA is a curated multi-brand online marketplace specialising in premium, high-fashion and sustainable brands by African designers and Black-owned businesses. ADJOAA is dedicated to creating a fully circular and environmentally conscious business. From sourcing to production and beyond, we guarantee ethical practices and minimise our manufacturing impact through environmentally conscious solutions.

Our Story

ADJOAA is founded with an enterprising spirit and a visionary objective: to spotlight and elevate designers, grow our community, and drive social change. 
We are proud to host a unique and talented collective of outstanding creatives and to celebrate the curiosity, complexity, and craftsmanship of African and Black diaspora designers, as both innovators and cultural tastemakers of discerning, ethical fashion, and heritage designs. We are on a mission to revolutionise the fashion industry by tackling systemic barriers and building a global platform where curators, creators, writers, and image-makers from underrepresented backgrounds will have representation. We mentor and assist up-and-coming African designers, providing them with representation and a position on our online marketplace.